In this video, Tara Johnson talks about a content strategy moment that worked—even if it ruffled a few feathers.
She made a video saying she doesn’t care what Gen Z thinks about her. In reality, it wasn’t even Gen Z she was talking about—it was Gen Alpha. But she admits: had she said Gen Alpha, the video probably wouldn’t have gone viral.
The result? The video exploded, and she became one of the top sellers for that specific makeup bundle.
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